Nevada adds additional safety messages to electronic road signs
There were five fatal traffic collisions in Douglas County in a month and a day last spring, the same as all of 2021.
Statewide, there have been 187 fatalities on Nevada roads this year. The Nevada Department of Transportation reinforces existing traffic safety messages on electronic highway signs with “Friday Focus” messages.
NDOT regularly posts traffic safety reminders such as “Locked Eyes Save Lives. Watch out for pedestrians” and “You are not fireworks. Do Not Drive Lit” on electronic road signs each month. existing road safety reminders, NDOT will alternate messages highlighting the following topics every Friday:
First Friday of the month – Speed-related road safety messages
Second Friday of the Month – County-specific traffic fatality counts
Third Friday of the month – National road safety messages
Fourth Friday of the Month – Statewide Traffic Fatality Count
Friday’s messages focus on high-priority traffic safety issues such as speeding: and highlight the extent of road deaths statewide and locally. Similar traffic safety messages will also be posted on the department’s @NevadaDOT, @NevadaDOTVegas, @NevadaDOTReno and @NevadaDOTElko Twitter accounts. Such messages have proven effective in raising driver awareness. There are more than 200 digital message boards stationed on strategic transportation corridors across the state.
Last year, more than 380 lives were lost in traffic accidents in Nevada. With more than 90% of crashes in the United States caused in part by driver behavior, email messages are an important reminder of driving safety. The posts will drop on Friday, one of the days of the week with the highest death toll on Nevada’s roads.
“These road signs can be a first line defense to remind motorists to drive safely,” said NDOT Director Kristina Swallow. “Along with the safety messages we already post regularly, these Friday messages are another opportunity to remind everyone to travel safely on Nevada’s roads.”
Nevada’s goal is to halve average annual traffic fatalities by 2030, with the ultimate goal of zero fatalities by 2050. The state’s strategic traffic safety plan sets goals and statewide strategies focused on the six “Es” of traffic safety: fairness, engineering, education, law enforcement, emergency response and everyone.